How Bounce Management Works in MailPoet 3
MailPoet 3 does not include the automated bounce handling feature in its Premium version.
Instead, bounce handling will be available through our Sending Service or a third party add-on currently being developed.
The way automated bounce handling was done in MailPoet version 2 was quirky and error prone. It worked by specifying a new email address, for example firstname.lastname@example.org, which would gather all the bounced email addresses after a newsletter was sent. Then, MailPoet Premium would automatically log in to that account and detect which emails were hard bounces (email addresses that don’t exist anymore) and remove them from your list.
This type of setup wasn't very friendly or easy. It often required our support team’s help to set it up in our user's websites. Sometimes, it wouldn’t work properly altogether.
Since our MailPoet Sending Service handles bounced email addresses automatically, we decided not to implement it in MailPoet version 3.
Those sending with their own servers or third parties, such as SendGrid, can still manually remove bounced email address from their subscribers' lists.
We understand this might be a laborious task if your lists are really big. Removing invalid email addresses (aka bounce handling) is crucial to managing your reputation as a sender. But then again, it’s important to remember that the bounce handling feature is not meant to clean a list the first time it’s used.
Why is the bounce management better in our sending service instead of the plugin?
- Because it requires zero configuration.
- Because we can improve the intelligence of filtering bounced emails (soft and hard) server side. The plugin did a less than perfect job at it.
- Because sending reputation management is ultimately our job.
- 50% of our support request are related to configuration, including on how to set up automated bounce handling, SPF, DKIM, etc.
- 30% of our support requests are in regards to undelivered email due to sending with hosts. Hosts aren’t meant to send emails.