How Bounce Management Works in MailPoet 3

MailPoet version 3 offers three solutions to remove email addresses that have bounced (because they are invalid or old) from your list:

  1. by sending with the MailPoet Sending Service (no special configuration required)
  2. by installing this free add-on (requires a dedicated email address, ie bounce@yourdomain.com). Not supported by MailPoet.
  3. by manually unsubscribing bounced email addresses that fall in your inbox after sending a newsletter (default)

Bounce Management with the MailPoet Sending Service

Users sending with MailPoet automatically have bounce management enabled. The plugin syncs once a week with our sending service to update the list of bounced email addresses on a random day.

Once MailPoet determines that an address is invalid, it will stop sending to it. This ensures our reputation as a sender.

MailPoet downgrades users to less reputable servers if we detect a too high number of invalid addresses. Ensure your lists are clean before you send with us.

What has changed from MailPoet version 2?

In the previous version of MailPoet, bounce handling was part of the Premium plugin.

The way automated bounce handling was done in MailPoet version 2 was quirky and error prone. It worked by specifying a new email address, for example, bounce@domain.com, which would gather all the bounced email addresses after a newsletter was sent. Then, MailPoet Premium would automatically log in to that account and detect which emails were hard bounces (email addresses that don’t exist anymore and ignore out of office replies) and remove them from your lists.

This setup wasn't user friendly and it often required our support team’s intervention. Sometimes, it wouldn’t work properly altogether.

Why is bounce handling better in the MailPoet Sending Service?

  • Because it requires zero configuration by the user.
  • Because we can improve the bounced filtering for everyone by sharing a common list of bounced address.